A hundred and fifty-five years ago, destiny bore a bond we owe a tradition of love from. This was when Richard Cadbury created the very first heart-shaped box of chocolates which later became a Valentine’s Day must-have for being associated with love. Let me give you a brief history.
In the foregoing years of 1840, chocolate is only consumed as a beverage. Belgian chemists then had a longing for it to be “eaten” instead. The Cadbury brothers finally created a perfect combination of cocoa, butter, sugar and flavors in molds of chocolate nine years later.
After which in 1961, marketing genius Richard Cadbury began packaging these molds into heart-shaped boxes that can be reused in a variety. Other boxes even contain his works of art by painting the bodies and designing their box-lids. Usually, people kept these boxes after being satisfied with the content as storage for love letters. Giving and receiving a box of chocolate every 14th of February boomed until the World War II outbreak. Victorian-era Cadbury boxes still existing today were priced possessions of family heirlooms and collectors.
Today, chocolate and Valentine’s Day were tied together. It took centuries for them to merge since we started commemorating the love holiday in the ancient Roman times and developed chocolate bars recently. Sending boxes of chocolates in this season became a “sweets for my sweetie” tradition. 58 million pounds of chocolate is consumed every Valentine’s and 36 million heart-shaped boxes of them were sent.
This chocolate-Valentine’s Day link happened also because chocolate contains love, literally. It is composed of a substance called phenylethylamine, chemical produced in the brain when we’re in love. We can bluntly say we crave for love when we crave for chocolates. When you give or expect for a box of this delicacy, you give or expect for love. Aside from being good for the heart’s emotions, chocolate is also great for the body’s needs. It contains more antioxidants, vitamins and minerals than any other food on Earth.
Even not during the season, chocolates were given to entice a lady, to stop a kiddo from crying and to see smiles on your relatives’ faces when you come home from overseas. Obviously, the bond between chocolate and Valentine’s Day is also a bond between chocolates and love.
If you don’t have the guts to express your romantic love for a person, a box of chocolates can speak for you this coming 14th. Thanks to Cadbury for a job well done in the industry, he not only gave himself a living but left us an delectable symbol of love this Valentine’s Day.